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How to Brand it Like Beckham

1. To be a great brand, you must have a great product in the first place: not necessarily a better product, but something that is different, that you are dedicated to and that you constantly strive to...

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Marketing by Cheryl Cole, David Beckham & Marmite…

After months of meticulous planning, a hotly debated X Factor performance and the fastest-selling single of 2009, Cheryl Cole’s solo album sold in record numbers as a result of some clever...

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David Beckham & Noel Gallagher Star Wars Ad for Adidas

In case you missed this the first time around, here’s a link to the adidas viral ad that was voted one of the Best Celebrity Ads of 2010. Everything about the star-studded “cantina” spot is both...

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